Yahoo! May Be “the one”

According to the New York Times Author, Brian Stelter, Yahoo! knows that there is a massive online audience that is looking for high quality content.  When the content is created /matched for the audience and not re-purposed from another channel Yahoo! will get great response, uunprecedented amounts of marketing data, and an affluent audience that can move “the needle.”  As many of us have learned over the years timing is everything.   Matching content with this affluent online demographic may just work this time.   A couple of suggestions, if you build it they won’t just come.  Market this product online and offline to get it off the ground.  Also, try leveraging the social networks for a multiplier of audience using Open ID.

Newcomer Hulu Leverages Social Networks, May Be “the one”

According to PC World’s, Brennon Slattery Hulu rockets to the second largest streaming video provider.   According to February Neislen data Hulu enjoys 9.4 million unique visitors.   Imagine Hulu aggregating the MySpace, FaceBook, and You Tube audiences all logged in and watching the latest Angelina Jolie, Brad Pitt, or Jennifer Aniston block buster.   The big idea here is that personalization, interactive advertising, and monetizing the social networks is now a reality.  To all those interactive agencies wondering how they are going to weather the current macro economy slump, I encourage them to get on the first flight to Austin, Texas  for SXSW and start preparing for the Interactive  Earthquake that will be felt around the world.  You might also want to consider some stock in Adobe.   🙂

Hulu Sees Advantage in Social Networks

According to the New York Times,  Hulu, Internet broadcaster, is adding social “friending” to its service offer.  However, they are going it alone.   Using Open ID would allow Hulu to amass much larger audiences such as Myspace and Google.   Maybe Hulu will be the High Quality Internet Broadcaster that produces content for the Internet demographic synchronously.   They certainly have the quality on an asynchronous basis.  If so, and they leverage the log in features of  some of the larger social networks they may be the next major Internet portal.  Interactive advertisers start your engines.

New Entrants Could Leap Frog Existing Social Networks Using Open Standards Open ID

New social network entrants taking  advantage of the ubiquitous broadband can aggregate  millions of users effortlessly using the open standard Open ID .  Many content providers and social network myspace are already using these open standards as well as Goggle. 

Imagine a new entrant to social networking whose business model is broadcasting high quality multi-media video synchronously and leveraging the open ID standard to reducing the switching costs to zero.  It just might work.  It all depends on the high quality multi-media content.   Producing content on-line for the on-line demographic is a sustainable business model.

Based on yesterdays posting that demonstrates how the legacy social networks can monetize  a new paradigm presents itself that a new social network can emerge overnight using the same idea and present a formidable challenge to the My space, You Tube , and Facebook  Goliaths  along with hundreds of other niche players.