Yahoo! May Be “the one”

According to the New York Times Author, Brian Stelter, Yahoo! knows that there is a massive online audience that is looking for high quality content.  When the content is created /matched for the audience and not re-purposed from another channel Yahoo! will get great response, uunprecedented amounts of marketing data, and an affluent audience that can move “the needle.”  As many of us have learned over the years timing is everything.   Matching content with this affluent online demographic may just work this time.   A couple of suggestions, if you build it they won’t just come.  Market this product online and offline to get it off the ground.  Also, try leveraging the social networks for a multiplier of audience using Open ID.