Hulu, Now is your chance – Facebook provides platform for displaying live events

According to readwriteweb, Face book has launched the interactive real-time update  platform.   My comments  are  that high quality video provider Hulu and others can leverage the interactive and social networks and begin web casting content targeted at the online demographic immediately.  The interactive distribution network in now in place.  This should create much larger audiences.

Hulu Streaming Live “Dave Matthews” Concert

According to Mike Shields, Mediaweek, Hulu, online high quality video distributor will stream the concert June 2, 2009 in prime time.  Mark this day as the beginning of the end of television.   The distribution of high quality video content on the Internet synchronously will create demand which is a new twist to a channel that has been used primarily as a second or tertiary, way to communicate.   The timing is right for this experiment to provide an ROI that is attractive for further investment.

One investment overdue is an advertising platform as rich or richer than the content provided by Hulu.   The opportunities to interact with products using  advertising  media built in Flash and Flex technologies coupled with the ability to customize and buy the product at the same time is a new frontier creating all types of  business models including revenue sharing.   So, Hulu while you are forming amazing alliances with content providers also look at ADOBE or other partner to take those ads to the next level.  You’ll be glad you did.

Newcomer Hulu Leverages Social Networks, May Be “the one”

According to PC World’s, Brennon Slattery Hulu rockets to the second largest streaming video provider.   According to February Neislen data Hulu enjoys 9.4 million unique visitors.   Imagine Hulu aggregating the MySpace, FaceBook, and You Tube audiences all logged in and watching the latest Angelina Jolie, Brad Pitt, or Jennifer Aniston block buster.   The big idea here is that personalization, interactive advertising, and monetizing the social networks is now a reality.  To all those interactive agencies wondering how they are going to weather the current macro economy slump, I encourage them to get on the first flight to Austin, Texas  for SXSW and start preparing for the Interactive  Earthquake that will be felt around the world.  You might also want to consider some stock in Adobe.   🙂

Hulu Sees Advantage in Social Networks

According to the New York Times,  Hulu, Internet broadcaster, is adding social “friending” to its service offer.  However, they are going it alone.   Using Open ID would allow Hulu to amass much larger audiences such as Myspace and Google.   Maybe Hulu will be the High Quality Internet Broadcaster that produces content for the Internet demographic synchronously.   They certainly have the quality on an asynchronous basis.  If so, and they leverage the log in features of  some of the larger social networks they may be the next major Internet portal.  Interactive advertisers start your engines.