Hulu Sees Advantage in Social Networks

According to the New York Times,  Hulu, Internet broadcaster, is adding social “friending” to its service offer.  However, they are going it alone.   Using Open ID would allow Hulu to amass much larger audiences such as Myspace and Google.   Maybe Hulu will be the High Quality Internet Broadcaster that produces content for the Internet demographic synchronously.   They certainly have the quality on an asynchronous basis.  If so, and they leverage the log in features of  some of the larger social networks they may be the next major Internet portal.  Interactive advertisers start your engines.